Brian Curee “You Know Your Mission, But What’s Your Function?”

August 10, 2025

“Mission” has been a big deal, especially in Christian Radio. But have you thought about your function? I’m not talking about your title, or job description. I’m talking about your function. That’s different.

If you read the Entrepreneur magazine this might click, but for others, it could be an eye-opener, just like it was for me. In Entrepreneur’s July 2025 issue, Marcus Lemonis of CNBC’s The Profit discussed his evolving leadership and a shift in his purpose, which you’ll notice in his new show, The Fixer. In this article I’m going to share some of the key insights I noted from Lemonis’s interview in July’s issue of Entrepreneur.

The author of the article put it this way: “Lemonis’ role has changed, no longer just to profit, renovate, or fix, but to prepare. To prepare others to succeed without him.” This statement really got me thinking a little deeper, so let’s start there.

Tasks, Purpose / Mission, & Function

I used to think my job was mostly about coming up with strategies, running marketing plans, managing campaigns, creating content, keeping up with new platforms, consulting, and building websites. But that’s just part of my task list.

My purpose “or mission” has always been based around helping people improve their marketing efforts to connect with their ideal customers and improve conversions.

But what’s my actual function? It’s to prepare.

To prepare others to make confident decisions.
To prepare leaders to simplify their message and own their next steps.
To prepare teams to thrive with or without me in the room.

That’s why Lemonis’ story connected with me. He realized his role wasn’t just to renovate or fix something, it was to prepare people to succeed without him. The article mentioned that this shift in thinking came as he approached the age of 50. I’ll be turning 47 soon, which made me wonder if understanding your function comes with time and experience. That might be the case, but I also believe it’s a powerful insight worth passing on to the next generation. Because the earlier you understand your function, the sooner you can serve with clarity, without wasting years chasing roles that were never meant to be yours.

Christian Broadcasters: What Is Your Function?

We tend to wear a lot of hats in this industry. Content creators, station managers, marketers, engineers, encouragers, pastors, and the list continues. But beyond the titles and responsibilities is a deeper question:

What function has God called you to?

Are you the voice that empowers? The strategist that simplifies? The connector that builds bridges? The shepherd who sees the one listener others overlook?

Titles change. Platforms shift. But your God-given function remains consistent. It’s the part of the Body you were designed to be.

Now here’s a thought to consider: When you stop trying to be all things, you make room for others to step into their function too.

Why Function Matters Now More Than Ever

It’s no surprise that AI tools are getting smarter everyday. Content is flooding every platform. Algorithms are constantly shifting. But here’s the truth:

The more automated the world becomes, the more your humanity will matter. Your voice. Your story. Your lived experience. That’s something I’ve been thinking more about lately. When a client recently asked for my thoughts on AI, I said, “AI will push us to become more human.” That same thinking applies to our function, because no algorithm can replace the part of the Body you were made to be.

According to the article, the home renovation show, featuring Lemonis, flopped. Why? Because people needed him to help them grow, not renovate a house. They needed him to speak the truth. To prepare them. His wife told him “Don’t do something everyone else can do. Do what only you can do.” Lemonis said “what she was really telling me was: You have a function. Lean into that function.”

Christian broadcasters, we need to consider the same thing. We have a function and we should lean into that function. Ask yourself, are you doing what anyone could do, or are you walking in the function only you can fulfill?

A Challenge for You (and Me)

This week, take a moment to reflect on your function. Not your title. Not your to-do list. Your function.

Ask yourself:

Where do I bring the most value to others?
What do people come to me for?
What energizes me when I serve?
Where might I be operating outside my function?

Really take some time to consider your function. When you get clear on that, you’ll stop striving. You’ll start equipping. And you’ll give others permission to do the same.

After all, the goal is to leave others in this industry better equipped after we’re gone, and recognizing our function helps us do that. My prayer is that you’ll recognize your function and walk in it with confidence.

Brian has worked in the digital field professionally since 2006 and has served the Christian Broadcasting Industry since 2013. He is the CEO & Marketing Strategist at Killer Bee Marketing. He has completed Donald Miller’s StoryBrand Marketing Roadmap, continues to invest in his leadership skills through events like Entreleadership’s Master Series, and has a degree in Computer Science and Theology. Brian’s purpose is to “Help Businesses Market More Effectively With Confidence.” and has a passion for helping the Christian Radio industry transform more lives across digital platforms. He has developed the ART Framework, an innovative approach that encourages Awareness, Reflection, and Transformation, guiding businesses to make decisions anchored in purpose and strategy.