WAY FM Colorado Van Stop
On Valentine’s Day, WAY FM Colorado listeners were invited to live it out, and brighten up someone else’s day with a free rose they could pick up at a WAY-FM van stop at Pizza Ranch in Loveland. The local WAY crew made this small gesture / big difference initiative available to the Northern Colorado listeners who tune in at 93.9 FM. This promotion aimed to draw in people who weren’t feeling the romantic vibe of Valentine’s Day, but still wanted to love their neighbor, being a “Pal-entine”. WAY-FM serves Colorado listeners with 4 distinct market-specific signals, including 101.9 in Denver; 99.3 in Colorado Springs; 93.9 in Fort Collins / Greeley / Loveland; and 90.9 in Pueblo.