Industry News

The Fish Nashville Celebrates 20 Years!

WFFH/Nashville (94 FM The Fish) is celebrating it’s 20th birthday on the air today. 

The Fish afternoon personality Doug Griffin (who has been with the station from day one) tells HisAir the first song in 2002 aired was Rich Mullins “Awesome God”.

Here’s the news story from HisAir on Aug 5, 2002 regarding the new CCM station:
Broadcasting starts today in Nashville for Salem’s new station simulcast on WRLG (94.1) and WYYB (93.7). The station is using the positioner “Your Home for Today’s Christian Music…The New 94 FM” and features Doug Griffin & Don Burns on the morning show from 5 to 9 then its Salem’s “Today’s Christian Music” radio network at 9am. Check em out on the web by clicking here.  (8/5)

The Salem Media owned station WFFH was previously WRLG, then a sister station to WRLT, owned by Tuned In Broadcasting and airing a modern rock format. In early 1995, the station’s format changed from “The Exxit” to The Underground Network. Several months later, the station changed its format to active rock, branded as “Thunder 94”. In October 1997, facing intense pressure from WKDF (which had flipped to modern rock some time before), Tuned In Broadcasting pulled the plug on “Thunder 94”, and the format changed to AAA format and became “The Phoenix”, playing a mix of rock and rap music. Shortly before the sale to Salem, WRLG began simulcasting then-sister station WRLT.

Today “The Fish” trimulcasts on WFFH (94.1 MHz), WBOZ (104.9 MHz), and WFFI (93.7 MHz). WFFH is licensed to Smyrna, TN, WBOZ to Woodbury and WFFI to Kingston Springs.

Salem Nashville GM Kevin Anderson told HisAir, “This team launched this station with nothing but the knowledge that we were “supposed to do this”.  We had no listeners, no marketing budget and no real traction but what we did have was a mission-minded team who truly believed that no one had to lose for us to win.  This was Kingdom work.  Each day we worked “as if”, as if the success was up to us and as if it was already done) and “as to” (as in “work as to The Lord).  We still believe and work this way and we are grateful that we have been able to do it for the last 20 years. More to come!”


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