Brian Wright

Over the last 5+ years our focus groups have been telling a far different narrative about radio and its usage

Many people believe that the goal in marketing is to convince listeners that you have a better product or service

Over the last few months you’ve had the opportunity to vote for your candidates and area proposals in various elections.

Branding your radio product is more important than ever. The battle for top of mind supremacy requires constant attention to

Over the years we have learned that the biggest enemy of any radio personality is the negative byproducts of repetition.

It’s always a good idea to be looking for that one new idea that will help create a stronger connection

Your ratings are entirely dependent upon a listener’s ability to recall what radio station they listened to, when they listened