Protecting Your Kingdom
I think it’s fair to say we all put a lot of blood sweat and tears into our radio stations. I cannot speak for everyone but most do it because they believe it’s a calling from God to reach people through Christian radio.
I have been in Christian radio since 1982. I have watched the growth and the changes throughout the decades. In the ’80s, if you were able to have a CCM station and a Christian bookstore in the same town, you struck gold. No one would dare put another CCM station in that market. Times have changed, and I think it’s for the good. So many of the CCM stations got lazy and just coasted because they were the only choice. Having more than one CCM radio station in a market has caused us to get better, and when that happens the listener wins.
I have watched as CCM has grown, and have heard many times, how dare they come into my market. It’s easy for all of us to jump into protecting our kingdom, and not growing the Kingdom. My guess is we have all slipped into that mindset at one time or another, if only for a short period of time. Its also easy to believe that the other station will take your support or advertisers, and we no longer think God will be able to provide.
I’ve been watching Dallas. KCBI, KLTY, AIR1, WAY FM, The Journey all are in that market. You know what? They are doing great ministry, reaching people for Christ, and staying on the air. More people in that market are listening to music about Jesus than ever before. Isn’t the goal about reaching more people for Christ? Or does that only count if your station does it? We are a team. There is nothing wrong with competition, wanting a bigger audience but at the end of the day, we are on the same team. If you cannot go out and get a cup of coffee with the other CCM station, something is wrong.
Does having another CCM station in your market mean you’ll have to work harder? My guess is yes but again, that is a good thing. That means the listener wins.
Let’s encourage each other to stay focused on growing the Kingdom, activating hope, and taking our city for God.
Bill Scott is Chief Content Officer with Vidare Creative / www.VidareCreative.com. Contact Bill at [email protected]