Paige Sandberg / Director of Promotions & Marketing KFSH Los Angeles
Career Capsule: I started at The Fish LA on the Street Team going out to represent the station at events. Years later I was hired full time as the Marketing Assistant. After 2.5 years in that position, I took on the role of Director of Promotions & Marketing and have been in this role for a little over a year.
- Paige, tell us what’s new at KFSH, with you etc…
We are in the final preparations for our annual Christmas Concert in a couple weeks, with Brandon Heath and 7eventh Time Down. This is a free event to our listeners and we are excited to ring in the Christmas season together! Also, in the past few months we launched a new mobile app and are putting efforts towards building that and making it an interactive, fun place to listen to the radio station anytime and anywhere!
- What are the 3 main ingredients to make a promotion successful?
Being detail-oriented is important because you have to make sure all t’s are crossed and i’s dotted, not letting things fall through the cracks.
Following up with all station personnel involved and making sure everyone is on the same page to ensure there is cohesiveness with what is being put out on the air, web and social media.
Stay engaging with the listener, providing content that is meaningful and interesting to them!
- What is the best promotion advice you’ve been given? The worst?
I think the best advice I’ve been given is to not say Yes to everything that comes my way. There are so many exciting opportunities to be involved in, but if I take on too much, thinking that I can do everything, then I won’t do a good job with being excellent in all the things I am doing.
I can’t think of any terrible advice I’ve been given 🙂
- Regarding your career, what are you most proud of?
I’m humbled by the path God has been leading me on at The Fish, starting on the Street Team years ago and now having the role of Director of Promotions & Marketing. By the grace of Jesus, I’ve been able to develop my skills and talents, and use those in even greater ways at the station as I’ve moved up, playing a part in the impact we are making in so many lives daily.
- What is the one thing YOU must have to do your job every day?
Email! And my to do list! Staying organized would be hard without them 🙂
- In your opinion what makes the ideal station promotion?
Something that has value and meaning to our listeners.
- Regarding social networking and promotion, what have you had the most success with?
Facebook, definitely! We have been learning and improving our technique, and it’s allowing us to reach a mass audience, allowing us to make an impression on people, both station listeners AND non-station listeners. Providing meaningful and relatable content draws people in and interests them, and then when we have station specific things to promote, we have the attention of a group of people that extends past just P1 listeners!
- How do you measure the success of a great promotion?
It depends what it is that we are promoting. Our biggest promotions revolve around station events. The majority of our station-planned events are free to our listeners, and so being able to pack out a venue full of people that came even without the accountability of having paid for a ticket, I would consider a success! But even more than that, to send out an email survey after an event to hear how it impacted the person, and then to receive back such humbling comments about how much the event and station in general has impacted them… THAT is a TOTAL success! I believe God should get all the credit for that, and that He used us as a vessel.