Chart Explain 9/20/2021
It is clear who the next number one song will be on the Moneyball Chart, but before we go there, look at the dance that Anne Wilson and Evan Craft have done for the last 5 weeks. Tremendous and fun and good for this format to see two newcomers going back and forth like this.
Phil Wickham’s “House of the Lord” has the greatest momentum of any song this week, and will hit number one next week if the momentum stays consistent or gets stronger. Tasha Layton has a great increase to the Top 5, partly due to the aging of some other titles but mostly due, and MOST IMPORTANTLY to great research and a good amount of Consumption in the exact markets where her spins are taking place. This is always a sure sign of what is to come.
Lastly, Jeremy Camp inches closer to Top 10 with a move from 14 to 11 to round out this week’s Top 3 Songs on the Move.
Maverick City Promises is proving a pattern we’ve seen in the past with Elevation’s O Come To The Altar and Rattle or One Sonic Society’s Great Are You Lord, where the consumption of the past, and familiarity in the church will WORK FOR YOU and NOT against you as the singles work their way to radio.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com