Chart Explain 9/6/2021
Chris Tomlin and Tasha Layton could have easily been chosen as one of the three elite, songs on the move this week, with Tomlin rocketing into the Top 15 at number 13, jumping from last week’s number 20. Tasha Layton reaches Top 10 from 13, with an impressive rise for another promising single.
However, the Songs on the Move, seek the most significant moves and that can be in the increase of total points or the move itself, and with the limit to only three, this week Casting Crowns moving from 9 to 6, Big Daddy Weave breaking into the Top 10, landing at 8, with many stations seeing an increase of research to increase spins, and finally Matthew West cracking the Top 15 with Thank You Lord, which is quickly surpassing the last single in overall consumption, showing fast connection from airplay to reaction. Tomlin landed at 11 this week.
Anne Wilson finds the top spot as Evan Craft plays another solid week of back and forth with the entire Top 5 staying exactly the same as last week. Regardless of airplay charts, CeCe Winans continues to show connection from airplay to consumption, while many stations are reporting Top 5 research.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com