Chart Explain 8/9/2021
It’s not a fluke when it happens twice. Last week, Evan Craft rocketed to #1 and this week, the song sustains that position, so watch for Evan to find its way on top of airplay charts as well. Anne Wilson hangs strong at #2, but it’s Phil Wickham’s House of the Lord and Tauren Wells Until Grace that lands in this weeks Songs On The Moves Spotlights, both with great moves, Wickham landing at #7 and Tauren at #11.
Notable is Lauren Daigle making a resurgence at #4, which could have easily been #3…look at the Total points between 3 and 4. Also notable is the resurgence in airplay from Crowder in the last two weeks, already a #1 song, but regained its airplay bullet, proving that research is making stations reluctant to send this song packing.
Elevation’s Rattle and CeCe, both hold their positions with a force beneath the surface that you can’t see based on their chart positions but both songs still fighting for more ground.
Big Daddy Weave is worthy of being added to stations who haven’t made room for this one yet.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com