Chart Explain 6/7/2021
Of the three songs that stay exactly the same at the top of the chart this week, Crowder is the one that refuses to move, keeping it’s overall numbers even from last week, while Toby and Phil, while staying impressively strong, have lost a little in the total column.
Lauren Daigle has the healthiest leap forward this week, climbing from #8 to #4, needing only research to rise to get her past the three songs at the top. For King & Country remains strong, but gets slightly edged out as it remains in the Top 5.
Even without it being an official single, don’t let Jireh get past you as it continues to grow, with only Air1 giving it support, and the consumption numbers are worth paying attention to. Advice: Get your edit of this song ready and put it in your research just to see, especially if Air1 is in your market.
Rhett Walker continues to show nice growth, while Evan Craft is turning out to be a quick connector from airplay to research reaction.
Any song in this week’s Top 16, regardless of direction of the arrow, is in great health and worthy of airplay in good rotation. Don’t allow slight movement on this week’s chart to falsely lead you to believe a song has taken a turn. There are a lot of healthy songs at present.
Add to that CAIN, which has this week’s highest debut at #16.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com