Chart Explain 5/24/2021
A continuation of last week as the Top 4 stays the same. While Lauren moves into the 5th spot, overtaking Fires, notice the points for both Daigle and Jordan St. Cyr are exactly the same. Because of Lauren’s increase she gets that slot this week, but Jordan remains strong.
As we stated last week, none of the Top 5, while all are strong, none of them close to getting to the Top spot, except for Wickham who has already been there and remains quite strong.
TobyMac remains healthy and surges forward in points but stays the same in rank. Jireh continues to climb despite limited airplay. My suggestion: Create your edit, and listen to what YOUR audience is telling you. Put this song in your research — especially if Air1 is a competitor.
Rhett Walker and Evan Craft have impressive gains within the Top 15 this week.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com