Chart Explain 4/5/2021
Phil Wickham’s dominance continues. Crowder gains a tone, landing at #2, but not yet in the threat zone of a #1 song. Zach Williams has more momentum than the 3-3 placement would tell you, but Crowder legitimately jumps this song to get to the number 2 spot.
MercyMe gets to the 5th spot, while Graves Into Gardens goes to #6. Lauren Daigle climbs 5 spots to #7, with her greatest momentum coming from consumption. Once the airplay increases in our format, look for this to be the next to top this chart.
TobyMac is healthy at #13, while FK&C is also healthy but has some interference pulling the song down one. That means little. This song is moving forward.
At #16, Jordan Feliz on the rush of KLOVE airplay, makes a huge jump, and knocks on the door of the coveted Top 15.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com