Chart Explain 2/15/2021
This is an important week of movement, highlighting MercyMe, Jeremy Camp and Cory Asbury as songs on the move, but there could have been so many more.
Phil Wickham, Hillsong United and Danny Gokey are making moves into the Top 15 that are worthy of noting. Crowder’s Air1 airplay is doing a lot to engage those who are finding it to quickly resonate.
While Evidence may have lost a bullet on the airplay chart, the connector between airplay and consumption is actually stronger this week than any other week of the song’s run. I would caution those who want to move it just to make room for something else. That is not the most strategic move. There is a lot left with this song still.
Graves Into Gardens has become the monster only seen by the likes of Daigle, FK&C and Zach, rising more and more each week, even though it can’t go higher by the numbers sitting high at #1.
Matthew West remains a healthy #2.
Don’t let Zach Williams slight decline this week throw your instincts off. This is a natural move that happens often when a song rises fast, and begins to settle in before it makes it’s real run to the top.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman [email protected]