Chart Explain 12/7/2020
As the year comes to a close, through the lens of Moneyball, we can get a glimpse into the songs that will make it through Christmas, which, will include some titles that get revitalized come December 26th, based on research and consumption.
Tauren Wells Famous For has an impressive final week, as does Matthew West and the new Jeremy Camp. Expect these songs to start the new year strong.
Showing a surge during the Holiday, keep your eye on Andrew Ripp ‘Jericho,’ We Are Messengers ‘Image of God,’ Cory Asbury ‘Sparrow,’ and Matt Maher’s version of ‘Run To The Father.’
Moneyball returns Monday January 4th!
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com