Chart Explain 11/30/2020
We can begin seeing the set up for 2021, and the after Christmas songs that will lead the way. While this week’s chart has naturally highlighted three songs for this week and the new year, this week’s chart is a good litmus test for the year ahead.
Chris Tomlin stands alone at the top this week for the first time, separating itself from Zach Williams who begins a fall out of the Top 5. Josh Baldwin, Matthew West and Casting Crowns show great strength during the slot confining Christmas season, which is a good indicator for when we return to normal programming on 12/26.
Without getting too far ahead of ourselves, equally notable is the staying power of Cain, Elevation Worship and Tauren Wells, all scoring higher than this week’s Songs On The Move.
We The Kingdom, NeedToBreathe and Tasha Layton continue to show upward mobility as the year comes crashing.
Look for the new Jeremy Camp, which debuts this week to make great and fast strides in 2021. The Lauren Daigle titles which sit on this chart as a marker of truth of a song’s impact will both retire off this chart come January 1.
Matt Maher debuts in a low position this week, but research for stations already playing show fast gains and familiarity, making it a great play for the New Year.
Next week’s chart will be the last of the year, with a new chart picking up on January 4th.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com