Chart Explain 5/6/19
This is an interesting week for Moneyball, as the difference between exposure of singles and the airplay chart is vast. For that reason, one of the songs on the move this week, is the number one song, For King & Country ‘God Only Knows,’ which hasn’t happened since Lauren Daigle’s ‘You Say,’ when a number one song is also tagged as the greatest gainer in movement, but this is the reality of For King & Country, as is made obvious from increased streaming, consistent sales and mostly forward moving airplay, although some stations have decided to lower this song. I don’t see anywhere in research, exposure or consumption that this song is waning.
Resurrecting from Elevation Worship also shows great growth in consumption while some stations have decided to lower the song into a recurrent despite consumption and research not showing that it is time.
Bethel Music’s ‘Raise a Hallelujah,’ continues to grow this week heading toward top 10.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com