Chart Explain 8/17/20
The Top 4 remains powerful and forward moving, including For King & Country which picks up new steam in research and elevation in airplay this week. Zach Williams grows, as does Kari Jobe. Jeremy Camp’s newfound strength is in consumption as streaming increases, extending the life of this song on many stations whose research reflects the same thing.
Danny Gokey jumps into the Top 5 as one of the healthiest newcomers on this week’s chart, while Tauren Wells wakes up in a major way flying from extreme Air1 success and catapulting into the #6 spot from 17 last week. Chris Tomlin finds his way into the Top 10 this week, making these three titles the ones to highlight as Songs On The Move.
Like Tauren, don’t count out all of the impact Air1 airplay has already created for you to get Graves Into Gardens from Elevation Worship working for you, in fact, I have recommended many stations to put this in research early if they have any doubts. 11 to 8 is great growth in a crowded chart and worthy of highlighting.
Josh Wilson’s Revolutionary continues to build as well, this week reaching #13.
Tasha Layton continues her methodical climb as stations become aware of the reality of the power of this song, with increased sales, consumption and healthy airplay in Houston at KSBJ. Don’t let the down arrow make you think otherwise. This one is healthy where played.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com