Chart Explain 11/18/19
As the year comes closer to an end, as is the case every year, we begin to see some songs that sit in recurrent at stations, elevating, as stations start clamping down on new music and adds, whether due to Christmas or simply because of the year end.
What this will cause is a temporary rise on songs like Raise A Hallelujah, while songs attempting to break through the traffic jam of the top 5 may have weeks where their momentum appears to go backwards, when in reality their momentum is fast forward, as is the case with Riley Clemmons, who appears to fall from 8 last week, to #9 this week, despite growth in both airplay and consumption.
Riley is one of the songs on the move this week, which rarely happens when a song is showing a reverse on this chart, but this song is not in reverse, as it appears.
The other two songs that have great momentum this week are MercyMe ‘Almost Home’ and Rhett Walker’s ‘Believer,’ which had a nice jump into the Top 15 this week.
The Top 5 this week is identical to a week ago.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman [email protected]