Chart Explain 4/8/19
This is a perfect week to reiterate with Moneyball on the National Chart, we are not too concerned with much activity outside of the Top 15. If we are preparing Moneyball for your specific station, 15 is not the same key.
The beauty of Moneyball is you will find the sweet spot for your own station and market.
This week is interesting as only one time in the past two years have we seen what we’re seeing this week with the disparity of point differentiation from the number one song and number two.
For King & Country is as solid, or perhaps more solid than even Lauren Daigle’s You Say was. Keep in mind I am not privy to your research, but you don’t see almost 40 point difference if this song wasn’t calling out like crazy.
We Are Messengers would be a number one song any other time of the year, as long as there wasn’t a song like God Only Knows that was dominating station to station as this one is.
This week’s standouts also include Scars from I Am They which, while it hasn’t broken top 10 on the airplay charts you may look at, the momentum has this one climbing quickly within the next 14 days. Keep your eyes on it.
And then, also Elevation Worship’s Resurrecting, while this one is higher on airplay charts than it is on Moneyball, it is showing that sign of slow and steady wins the race.
Moneyball points are tallied from many categories from airplay to research to consumption and other data, although we do not use raw consumption numbers, but instead extract the information to best suit radio or streaming outlets. The raw form of consumption is heavily weighed towards a label tool and not a programming tool. Moneyball does the work to reverse that info to weigh in favor of radio.
Finally, and worthy of honorable mention are songs 13, 14 and 15, Danny Gokey, The Afters and Bethel Music.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com