Chart Explain 7/13/20
Cory Asbury and Jeremy Camp tie for the top spot, but it is the shift in momentum that has Camp in the 2nd spot, which is a good time to share how Moneyball sees momentum shifts both up and down.
For King & Country rockets 7 to #3 with the greatest overall gains this week. Hope Darst may have had initial help from the Lauren Daigle version of the same song, but that is NOT what is propelling this song from 14 to #7. Danny Gokey’s increases of airplay sees his latest single shoot from the bottom of the chart to Top 15 at #12.
Zach Williams, Lauren Daigle, Matt Maher and Phil Wickham have great gains inside the Top 15, while other songs show a settling of sorts that does not mean they are on the slide. Often a song like The Blessing will rocket up the Moneyball chart and then, as the rest of the charts catch up, the song shows a slight decrease before its unstoppable trajectory kicks in with full force. Typically this happens to songs that are being strong-armed from playlists, but eventually get their day in the sun and prove themselves with overwhelming research a la Michael W. Smith.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com