Chart Explain 5/4/20
Have you ever had debris caught on the grid of a drainage pipe? Notice how the water backs up? That’s what’s happening on the Moneyball Charts this week. The top 5 songs are all consistent and then Jeremy Camp shows great promise growing from 14 – 6.
The clog is consistent even deeper throughout the Top 15 this week, with many notable recurrent titles indicating an increase of momentum.
This is not unexpected as many stations have increased the familiar while slowing down the unknown or newer titles in this time of Covid.
If you have specific questions as it relates to this chart or the information in your market, do not hesitate to reach out.
This week’s Songs on the Move are Michael W. Smith, Cory Asbury and Big Daddy Weave.
Don’t let Kari Jobe’s temporary down arrow scare you. As the airplay catches up to the sales and streaming, there will be a couple of odd looking weeks, but notice more importantly how healthy the song is within the Top 15.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com