Chart Explain 2/18/19
Capitol Records is just showing off this week, with Hillsong Worship’s Who You Say I Am returning to the top spot as Casting begins its descent. Pat Barrett’s Build My Life rockets from 25 to 12 thanks to new positive research, overall consumption numbers and airplay.
Moneyball’s greatest strengths are two-fold; one, to reveal the best timing of a song getting onto your playlist, and two, to aid you in knowing when to release a song to recurrent. Hillsong United’s So Will I, returns to Top 15 with strong sales and other overall consumption positives. United’s Not Today, reappears at 25 this week. Red Letter from Crowder has impressive growth to #16 this week, courtesy of an increase in streaming, high research scores and some scattered love of airplay.
Interestingly enough the CCM formats have bailed on airplay of You Say from Daigle, but there is nothing telling stations to bail, including research which remains incredibly high, streaming and sales and consumption which remain at the top. This is a great case when we lower a song, but when the data isn’t showing that we should.
CCM often talks of opportunities to draw in secular audiences, so it is baffling to see a song from our format that boldly speaks of faith that is obviously penetrating an audience, making them want to hear the song more; which gives us one of our greatest opportunities ever to have them hear Daigle and then taste the rest of the positively reinforcing God-Breathed titles that make our format the greatest on any dial — but then to see most of the CCM panel lowering that song to a recurrent, missing ample opportunity to draw in the audience that has learned to love this song from the Top 40 and Hot ACs in your market. Moneyball shows Lauren steady at #3 with returned momentum.
Look Up Child is up to #17 this week with consumption, sales and streaming, leading the way.
We Are Messengers and For King & Country join Pat Barrett as the Songs On The Move this week, with Resurrecting from Elevation Worship coming close as a song worthy of mention as it grows inside the Top 15.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com