Chart Explain 3/16/20
Holy Water from We The Kingdom continues to dominate our format the way Lauren Daigle, FK&C and the Reckless Love have done in the past. Michael W. Smith’s version of Waymaker sits firmly at number two. If I am to add in the points from Leeland’s version, the song still sits at number two, although, I believe a combination of the two tracks can eventually take over the number one spot.
Regardless of the songs chosen as the songs on the move this week, it will most likely be Big Daddy Weave’s “I Know,” to be the next song to break into the Top 5.
This week’s songs on the move are Cory Asbury ‘The Father’s House,” and Rend Collective’s “Your Name Is Power,” both songs breaking through the top 10, landing this week at 7 and 8, respectively.
Impressive also is TobyMac, who has two singles moving in the forward motion, with 21 Years being this week’s standout, since the song’s airplay increases are directly tied to top 5 research at the very few stations that have committed to playing it, since the label had not made it an official single.
Keeping in mind that in this National version of Moneyball, notice the AFTERS coming in at #14. While it is a perfect new song to play in this current bout of Coronavirus fear and fact, it’s increases have come consistently before the cancellations and worldwide shut downs.
While I don’t recommend much outside of the Top 15, this week’s debuts at the bottom of the chart are Jenn Johnson/Bethel Music “Goodness of God,” and Matt Maher “Alive & Breathing.”
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com