Chart Explain 10/3/2022
In a week where a falling TobyMac continues to be strong enough to hold onto the top spot, there are some real shifts that should open some eyes; the biggest being Katy Nichole doing what Anne Wilson has yet to do, and that is follow up a hit, with another bonafide hit, which is what we’re seeing with the Big Daddy Weave infused ‘God Is In This Story’ blasting from 7 to 2, surely the next Moneyball #1.
Ben Fuller’s Who I Am got into the Top 10 last week and now heads towards Top 5, landing at 7 this week.
Finally, Rachael Lampa is getting points for airplay, consumption and even showing up in early research station to station, grabbing this week’s third Songs on the Move slot rising 13* – 11*.
Other notables, don’t let the down arrow on Colton Dixon make you believe the song is hitting any walls. It certainly isn’t, but this week ties Tasha Layton, who may be losing some airplay positions, but is still soaring in consumption.
Colton loses a position, because of a tie in points, that is all.
I had a station ask me what I recommend with CeCe Winans Goodness of God showing up so high in consumption in their market. I recommend you play it, and I’d play it as a current and allow your research to dictate the passion and the burn. At the least, play it as a Stay Current/Power Recurrent. If you’re not into risks, then put the hook in your next research and allow the results to speak for themselves.
Lastly, there was a question concerning Andrew Ripp, who went from #8 last week to off the chart, and while that was the actual move, that move was created from a flaw in research where the batch of research used to create this weekly chart didn’t contain any songs that had lost their bullet. Typically, stay currents or power recurrents stay factored in as equal to any of the songs on the Moneyball chart, letting consumption and research allow the songs to stay in contention for as long as they can. This week’s correction shows Ripp returning at #17.
I greatly appreciate the continued dialogue. It is good to know this information is not only seen weekly, but used in making decisions as well.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com