Chart Explain 8/22/2022
There’s a ton of great movement on the chart, all the way to the bottom with promising debuts from CeCe Winans with I’ve Got Joy and Jason Crabb with Good Morning Mercy connecting nationwide in consumption in a short time with very little exposure and airplay to date from K-Love.
Zach Williams goes 22 to 16 with Heart of God, while Colton has his greatest airplay to consumption connectivity since his debut album, with Build A Boat floating from 20 to 12. CeCe not only debuts, but her version of Goodness of God continues to rise, now at 13.
This week’s top gainers, however, are Katy Nichole with Big Daddy Weave, swapping positions with the other Katy on its way down. Chris Tomlin Always has been slow growing but consistent and THIS week, it all begins to come together for the song’s best rise yet, now sitting at #9 (14 last week.)
Jeremy Camp busts through another threshold going from Top 10 to Top 5 in a week to lead this week’s momentum songs.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com