Chart Explain 8/1/2022
Matthew West swaps with Jireh to match the airplay charts, while Phil Wickham pounds through the Top 5 to #3 this week. TobyMac keeps rising now at #6, while Katy Nichole and Big Daddy Weave nicely give God the glory while telling the story of Jay Weaver. Katy and BDW are the top mover this week shooting up to 11 from 23. Wickham, Toby and Katy are this week’s Songs on the Move.
Other impressive gains on the chart include Same God from Elevation hitting Top 10, Tasha Layton getting inside the prestigious Top 15, and Gratitude from Brandon Lake muscling its way from 26, just one slot below this chart to #17 this week.
Remember that consumption is not a label agenda but an accurate form of research. While all charts can be manipulated, which was the basis of why the Moneyball Chart was created, very few charts can be manipulated in the Top 10. It is because of this that Moneyball does not utilize any data from any source lower than 15.
In essence, this way the CREAM rises to the top. With that, I’m about to order a Caramel Macchiato.
Please continue to dialogue with each other on the importance of Consumption Data, and for worship titles, CCLI and The Planning Center data. It will help you as you strive to give God what He deserves…our best.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com