Chart Explain 1/3/2022
This week’s chart can aid in making wise choices for your return back to a strong foundation of powerful and familiar songs from the past year, while we begin seeing the songs that show the greatest trends for breaking out.
Crowder and FK&C tie for the top spot, while TobyMac and Ryan Ellis have strong surges for a noticeable return, joined in by Jordan St. Cyr and MercyMe.
It’s a smart choice to return back with familiar artists rising on these charts in the early part of the year, being sorted week to week by research and consumption, which will let you know if any of these songs don’t have the stamina to continue on through the month of January.
Zach and Micah Tyler make sense to utilize in that philosophy until we find out if new music from Matty Mullins,
When we fill our base with familiar artists and titles on our return from Christmas break, we allow the foundation to be solid, while seeing if the new uprisers from Matty Mullins, Brandon Lake and Cain will have the stamina to surge on.
It is an honor to share this chart with you weekly. If you’d like to see how your return back to non-Christmas titles affects your market and station specifically, hit me up; I would gladly do a chart specifically for your station.
God Bless you and your ministry in this year of 2022!
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com