Chart Explain 11/22/2021
Just weeks before this format will be mostly taken over by Christmas, the chart itself begins to show a steadiness of familiarity, without much room for breakthroughs. As you will notice on the Songs on the Move this week, they are focused on songs at lower parts of the chart, than is typically normal.
For King & Country leads that charge increasing from 9 to 8, while TobyMac has the greatest increase this week from 17 to 10. From there we go all the way to a debut at 19 for Jordan St. Cyr.
Wickham held onto the top spot again while Anne Wilson rebounds to re-enter the Top 5 at #2.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com