Chart Explain 11/1/2021
Last week, I had said that I didn’t see how any song on the charts could catch Wickham by Thanksgiving, but then Matthew West pulled a solid week of airplay, research and some consumption to ‘just about’ make me eat those words.
West, along with Layton and Crowns all thrive within the Top 5.
Maverick City, Jeremy Camp and FK&C all show great life and health within the Top 10, while We Are Messengers hits #10 from a long way away in impressive fashion.
Chris Tomlin continues to move forward, now sitting at 11.
The charts are healthy this week. If I had to pick three below the Top 15 that I can see real positive data on, I’d steer you towards TobyMac Promised Land, Sanctus Real and Crowder!
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The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com