Moneyball Christmas 12-10-18
MOST PLAYED CHRISTMAS SONGS SO FAR FOR 2018
Chart Explain 12/10/18
Coming next week, updated Christmas research for 2018. I am a believer that if Christmas is a real part of your yearly ministry that you research the titles. When you do this ever year, or every other year, it becomes obvious which titles are your audience’s favorites.
While Noel, Light Of The World, Baby Boy, Into The Silent Night, Glorious, Mary Did You Know by both Jeremy Camp and Danny Gokey, plus Joyful Joyful by Crowns have been the winners of the past few years, each year tends to bring new surprises.
Amy Grant’s Breath of Heaven researches off the charts year after year while I Need A Silent Night wanes in passion as the years’ move on. It’s this kind of information that can make your ministry of music a perfected playlist year to year for your audience.
While I am giving you this years’ most played so far, there are certainly some oddities, but I can say with great confidence that the order of airplay in CCM is still at great odds with the actual research.
With all of that All Information is Good Information when you know how to interpret it, so this week enjoy the Most Played Titles so far this year.
Merry Christmas.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com