Chart Explain 10/7/19
While Lauren Daigle’s Rescue may be seeing some shrinkage in airplay, all signs, research, sales, streaming reveal no reason why this song should be anywhere but in power rotation. Casting Crowns holds onto number one this week.
For King & Country’s Burn The Ships makes great advancement this week, while Echo from Elevation Research debuts just outside of Top 15.
Songs on this week’s chart that show a downward move of one or two places, should be looked at as still growing. New research being used for this charting system has elevated a couple of older titles, while showing a slowing of a few newer titles. That false down move will self correct on next week’s chart.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com