KSBJ/Houston is excited to announce the launch of the new evening show, Hope on Demand® with host Taylor Mills. Giving an on-air voice to the ministry’s digital content platform of the same name, Hope on Demand will bring the power of encouragement, vulnerability, and hope to KSBJ listeners in the evenings beginning on Monday, November 1st.
In August this year Mills joined KSBJ as an on-air fill in as KSBJ began the search for a specialized evening host. Previously she used the air name Taylor Morgan hosting afternoons at WAKW/Cincinnati (Star 93.3) until May 2021. Not to confuse listeners with KSBJ’s longtime afternoon co-host Morgan, a name change was implemented. “Mills” will continue her work for Christian FM as well.
“It was a nationwide search that ended up in our own backyard,” shares KSBJ Program Director, Troy West. “We knew that we needed a dynamic personality to launch Hope on Demand evenings on KSBJ. We needed someone who could take our audience deeper and show the power of Hope and where to find it. Taylor was born and raised in Houston and had found her way back to her hometown as we began our talent search. All it took was a short meeting and I knew she was the one.”
HOPEONDEMAND.com launched in January 2020 as a source of inspirational videos, podcasts, and blogs to connect listeners more deeply with God. Since then, the brand has seen over 2.5 million pieces of content consumed across all videos viewed, blogs read, and podcasts downloaded. Expanding into on-air programming, Hope on Demand will take a deeper dive into living with hope and where to find it in these times.
“I have prayed to be back in my hometown of Houston since 2014,” says Mills. “The journey to get back home has taken me through the most challenging times but has molded me into who God needed me to be before beginning this new adventure at KSBJ. I can’t wait to get started on KSBJ evenings relating to the realities of today’s listeners and spreading encouragement with Houston!”
Senior Director of Content Shawn Farrington adds, “We want people to hear that Jesus is ‘with them’ in the middle of their stories – that they are not alone, and that when they need direction or feel lost – there is hope. This show builds a strategic bridge between our established radio brand (KSBJ) and our growing digital content. Taylor will become an anchor personality on Hope on Demand and will be a key driver of content that connects people more deeply with God. This is a major step in leveraging great radio to help build the future!”