John Frost “And Then After That…”
And then after that we’ll do more stuff
So, I’m driving down the road minding my own business and I decide to punch the radio button to listen to a mainstream AC playing Christmas music. E-gad! I didn’t know Alvin and the Chipmunks had so many Christmas songs.
And then I heard the announcement that said something like, “We’ll be playing Christmas music until Christmas (right then I realized I should be taking notes) and then after Christmas we’ll go right back and play the best variety of the 70’s, 80’s, 90’s, and zeros.” It wasn’t even December yet and they were already promoting the thing after the thing.
The further away something is the less relevant it will seem.
Here’s the most simple programming advice you’ll ever get. Do one thing.
So don’t do a bunch of things. Don’t share a list of things. Don’t promote a bunch of things. Do one thing.
“Make sure every day you do what matters most. When you know what matters most, everything makes sense.” ― Gary Keller, The One Thing:
So, when you focus on doing one thing you’ll more easily realize THE thing that is most important. But that’s another thing for another day.
John Frost is a partner in Goodratings Strategic Services, and has been a successful major market disc jockey and program director for such companies as CBS, Cap Cities, Westinghouse, Sandusky, Gannett, and Alliance during his 38 year broadcast career. John joined Goodratings’ partner Alan Mason in 1999. Contact John at email@example.com
3 thoughts on “John Frost “And Then After That…””
So enjoyed reading this John and seeing you again! It’s so true, I’ve worked at AC Christmas music stations that only wanted to say Happy Holiday! Listeners oticed and weren’t having any of it so it was a Merry Christmas 1 every 4 times in imaging.
Why doesn’t this make sense to most air people. We only will ‘concentrate’ on “one thought per break”. What do you want them to hear and process. Then say that and only that. You DO have other breaks coming up to share “another ‘one’ thought'”. Darn, I just complicated it. 😉 Good Word, Mr. Frost.
Thank you John!
There is never enough time to do everything.
There is always enough time to do the most important thing.