Industry News Bits Tue 6-15-21
Nielsen May PPM‘s hit yesterday with some Christian stations showing slight drops in their cume and AQH numbers. In Atlanta WFSH was down 4.5-4.0 with cume off about 60,000. KSBJ/Houston (#1 AQH last month) slipped slightly 6.8-6.6 ranking #2 AQH overall. KLTY was steady at 4.0 AQH good for #6 overall in Dallas. Day one results HERE.
Day 3 including Wash DC, Minneapolis, Seattle and more will posted later today. Christian Radio PPM ratings are sponsored by Dunham+Company on HisAir.
Dunham+Company will host a a free webinar on June 16th to unpack relevant findings and analysis from the Giving USA Annual Report on Philanthropy for the year 2020. The report is the most comprehensive charitable giving data available and will be released TODAY (June 15th).
Sign up for the webinar HERE.
KGBI/Omaha and University of Northwestern are offering listeners a free online course “Navigating Grief with Humor”, which is designed for both grievers and those who desire to help.
Nielsen is hosting a client webinar TODAY, Tuesday, June 15, at 3:00pm about today’s Podcast listener. The review includes the latest trends in the newly released Podcast Buying Power survey as well as the top-performing advertising sectors in Podcast Ad Effectiveness studies.
WEBINAR DETAILS
Date: Tuesday, June 15
Time: 3:00 – 4:00pm EST
Salem Media Group, Inc. announced today its sales division, Salem Media Representatives (“SMR”), has formed the Salem Influencer Network, a new entity focused on connecting brands with the fans of leading Christian social media influencers. The Salem Influencer Network is a powerful vehicle to help clients reach the 18-34 young adult generation who are establishing their brand loyalties that will likely continue for decades.
“For years, Salem Media Representatives has been helping our advertising clients reach Christian and politically conservative consumers through multi-media advertising campaigns,” said Mike Reed, SMR’s Senior Vice President. “A frequent request for our clients is to bring them more influencers,” Reed added. “Over the last few years, we’ve been meeting the leading Christian YouTubers and Instagrammers who told us they needed representation they could trust to present them to major brands. We decided we needed to get into this world, and www.SalemInfluencers.com was born,” added Reed.
Jaime Vaughn has joined WTA Media as Marketing Manager. Previously she was with Singing News as Media Strategist, as well as Word Entertainment.
Remember 96.five/Australia and UCB/UK who are having their fundraisers this week.
