Industry News Bits 3-28-18
SiriusXM Radio will air The sermons of Billy Graham over Easter. The Billy Graham Channel will is airing from March 19 through April 3rd.
The ministry is seeking to keep the channel on air.
WBSN/New Orleans (LifeSongs Radio) finished their Spring Share-A-Thon March 23, 2018. Over 1400 people gave to the ministry of LifeSongs through the two week Share-A-Thon. Through listeners support the station was able to reach the $245,000 needed to keep the radio station fully-funded for the next six months.
LifeSongs highlighted the ways God has used the ministry throughout the years by sharing on-air testimonies. And how giving to LifeSongs allows for the station’s mission of, “sharing God’s love with Southeast Louisiana through authentic and uplifting radio.” to be accomplished.
Greater Highway Church of Christ Association has sold WJAY/Mullins, SC (1280) and a translator at 98.3. Buyer is Door of Hope Christian Church. WJAY. WJAY is 4,200 watts daytime/270 watts at night and translator W252BL is 250 watts. Selling price $60,000.
Nielsen announced the launch of Diary Monthly Insights Reports, a new set of reports to diary market subscribers of PD Advantage and Arbitrends. These reports provide audio clients with more granularity and specificity about diary listening behavior and trends and will be delivered to subscribers on a monthly basis. “In today’s hyper-competitive environment, it’s vital for radio stations to be able to detect changes in their listening audience as early as possible,” said Brad Kelly, managing director for Nielsen Audio. “Radio stations require faster, more granular insights to understand their listeners. The Diary Monthly Insights Reports are an advanced new tool offering users the programming edge that comes with a quicker, more discrete read on the radio listening marketplace.
Diary Monthly Insights Reports provide both rankers and trends across a dozen discreet demos and dayparts. It also provides station diary counts for each month, granular demographic details for the station’s top 10 diary keepers, as well as listening by specific age, zip code and format.
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