Industry News

Hope Media Group Announces New Format For 91.7

Hope Media Group announce the organization’s first faith-based, family-oriented, Spanish radio station, Vida Unida, will debut on 91.7FM on November 10, 2021 at 6:00 a.m. in Houston. This station will broadcast all music and programming in Spanish to serve the city’s growing Hispanic community.

“Our ministry could not be more excited to launch this new station for the Hispanic community, not only here in Houston but around the country,” shares Hope Media Group President & CEO, Joe Paulo. “We have been prayerfully considering ways to serve this growing community for years. Through extensive community and listener research, we are confident this new station will unite this new audience with God, their families and their community through music and programming created specifically for them.”

Influenced by Hispanic cultures within Houston, the station shares the same mission as sister station KSBJ/Houston and the entire Hope Media Group, to be the voice of Hope connecting people more deeply with God.

The frequency 91.7FM was the previous home of NGEN Radio, the ministry’s station targeted to today’s next generation. NGEN Radio is now available exclusively in the digital space online and through the free NGEN Radio mobile app.

“I am extremely proud to be part of this station,” said Vida Unida Program Director and Morning Show Host Sadiel Castro. “I’m confident this station will greatly impact the Hispanic community for the better as we all navigate the world we are living today.”

Sadiel Castro (at left) has been hired as the new Vida Unida program director. He was most recently Bilingual Digital content producer at WFLA/TV Tampa, On Air at 92.3 Maxima FM/Tampa, and PD/mornings at La Kalle/Philadelphia.

Senior Director of Content Shawn Farrington says, “Vida Unida isn’t just a radio station – it’s an idea. The very name means ‘Life Together’. We sincerely hope that this new brand not only unifies our community around Christ, but also unites families and individuals with God in Houston and beyond!”

The new website is www.VidaUnida.com.

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