Geoff Moore “It Takes a Village..”

It Takes a Village — And Right Now, Ours Is Winning  

Mike McVay’s recent article in Radio Ink about the rise of Christian music radio is more than just an industry update. It’s a spotlight on something remarkable happening across our format. CCM radio is growing — steadily, measurably, and in markets where it wasn’t historically dominant. His piece highlights the emotional connection, the family‑friendly environment, and the loyalty listeners have to stations that feel like a friend rather than just another radio station.

But here’s the part his article doesn’t say outright:
You’re the reason this is happening. You…the one reading this – Ya, YOU.

GM’s are making bold decisions. Program Directors are making sur content connects. Teams showing up every day to make sure what comes out of the speakers is encouraging, uplifting, and safe for every listener. You’re building something meaningful in a media world that’s constantly changing – just like our listeners.

McVay points out that CCM’s growth is tied to emotional resonance, cross‑platform strategy, and demographic loyalty. Those things don’t appear on their own. They’re built. They’re crafted. They’re the result of people who think ahead, who take risks, who understand that radio isn’t just audio — it’s relationship.

We’re winning because we’re doing the work. We’ll keep winning but…only if we keep creating.

Mainstream formats aren’t standing still. Streaming isn’t slowing down. Audiences aren’t becoming less distracted. The world is changing fast — and CCM radio has to keep changing with it.

That means new ideas. New creativity. New voices. New risks. New ways to connect.

So let me say this plainly: you’re doing an incredible job. For realz. The growth numbers prove it. Listener loyalty proves it. Advertiser confidence proves it. The national footprint proves it. You’ve built something resilient, something people need, and you should feel proud of that (insert high-five here).

But this is also the moment to step forward with ideas.

If you’re a GM with a new concept, bring it.
If you’re a PD with a fresh angle, pitch it.
If you’re an affiliate that needs help, let’s talk.
If you’re a talent with a spark, share it.
If you’re a producer with a concept, build it.

CCM radio is rising, and the next chapter starts with the next idea somone is brave enough to say out loud.

Thank you for the creativity, the courage, the heart, and the ideas that haven’t been shared yet — but will be. Let’s keep going.

Geoff Moore is the National Affiliations Director at Christian FM Media Group – America’s #1 provider of content to Christian music radio, now serving well over 400 radio stations daily across the U.S. and Canada. With 3 distinct music formats available, advanced delivery platforms, and America’s best-loved personalities, Christian FM’s mission-first approach equips local stations to compete and thrive in the CCM format. Geoff’s email: Geoff@ChristianFM.com