Family Life Radio/Tucson picks up a new station in a major market with the purchase of WDRQ/Detroit (93.1).
Seller Cumulus Media reached an agreement to sell its “New Country 93.1” to Family Life Broadcasting System. The specific terms of the transaction have not been disclosed at this time. WDRQ will flip to FLR when the deal closes. FLR reaches 80% of the population in Michigan through their already existing signals in Albion (96.7FM), Battle Creek (101.1 FM and AM 1400), Lansing (99.9 FM), Mason (AM 1110) and Midland (99.7 FM).
“We are looking forward to bringing the message of hope in Christ to the Detroit community through a new and improved, high-quality signal,” said Evan Carlson, grandson of Bolthouse and president and chief executive officer for FLR.
That will return the format to the area following FLR’s sale of WUFL (1030 AM) and its four translators, in November 2022 to Relevant Radio. The deal included the land that houses WUFL’s transmitter but not the call sign, which will be transferred to another Family Life Radio property. The station changed call letters to WKEG. The sale to Relevant Radio closed on February 28, 2023, at a price of $3.1 million.
Dr. Randy Carlson, founder of Intentional Living, a flagship program of FLR, says, “We are honored to be able to serve the listeners in Detroit, equipping them with the tools they need to live a more intentional life in Christ.”
Family Life Communications, headquartered in Tucson, operates approximately 20 contemporary Christian stations across multiple states. These stations are located in Arizona, California, Florida, Georgia, Kansas, Michigan, New Mexico, Tennessee, Texas, and Wisconsin. The network spans a total of 35 signals and reaches 11 states, providing a broadcast reach to over 17 million listeners.