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Brian Wright “Minutia Points”

We hear so much about the BIG picture these days that we lose track of how important the minutia [smaller details] points are. Most of the time, any big adjustments made at a radio station are simply a series of small steps or minutia. This attention to detail can mean the difference between good and great.

Sometimes the small things can come in the form of a bit or feature that may only last 60-90 seconds but leaves a lasting impression. When you find or create these events, hold on to them like they are gold or precious pearls!

One type of content that seems to transcend all eras and demographics is anything to do with the humorous things that kids do. Facebook explodes with the “laughing babies” or the “family dog/cat knocking the baby over.” It would be a good idea for your station to key in on this. One example that works very well centers on exactly that. It’s called “_________ according to Kids.” Just fill in the blank, History, Marriage, The Bible, Dads, Moms, Etc. Kids between the ages of 4-7 work best for this. The idea is to ask kids a series of questions and then edit the questions out so it sounds like they are telling the entire story. Then you have an open and close to the feature so it is entirely produced.

You will most likely get more feedback and recall from this feature than anything you have ever done. You don’t need different kids for every topic. It takes some work but the payoff is huge!

Brian is a 30 year radio veteran who has successfully served many companies over the years as Program Director, Operations Manger and VP of programming. After many years of success working for individual radio stations and clusters, Brian Joined one of the most trusted consulting firms in the country, Audience Development Group. For the last 15 years Wright has enjoyed building alliances with scores of stations in the US & Canada helping them grow in ratings and revenue.  Contact Brian at brian@audiencedevelopmentgroup.com

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