Brian Wright “Memorial Day”
With the long Memorial Day weekend on the way I thought I would bring up the power of “memorable moments” on your show. It is more important than ever to make sure that every message you give must be compelling and memorable. This will give you the advantage over your competitors, both locally and nationally. You can no longer hope to be the best without applied action. Like it or not, other radio stations want your audience very badly, that’s why you have to fight for every forward step.
One simple way to assure maximum impact on your audience is to plan on creating at least one memorable moment from each show. These are the bits/features that people will remember and talk about with their friends and co-workers. If you can produce just one memorable moment from each show you will see your impact on your listener increase significantly and your ratings will go up as well! I know this sounds almost too simplistic but historically it has been the simple things that create the biggest reward. *This does not mean you should try to make all of your bits the best, but they all can’t be the best. You just need to be interesting. A quarterback doesn’t have to throw 6 touchdown passes in a game to be great. He simply needs to be a field commander with constancy.
From this point on you need to set up a system where you can monitor your memorable-moment results. Here’s how: Develop a group of 4-5 people you can call after every show and ask them what they thought the memorable moment to the show was. You most likely will find that their thoughts align with yours a lot of the time. This does take a little bit of set up time but it is well worth it if you are serious about improving your show. What was good enough to get you where you are today will not be good enough to keep you there tomorrow!
Brian is a 30 year radio veteran who has successfully served many companies over the years as Program Director, Operations Manger and VP of programming. After many years of success working for individual radio stations and clusters, Brian Joined one of the most trusted consulting firms in the country, Audience Development Group. For the last 15 years Wright has enjoyed building alliances with scores of stations in the US & Canada helping them grow in ratings and revenue. Contact Brian at brian@audiencedevelopmentgroup.com
