Industry News

Baucom Promoted To GM

Rodney Baucom has been elevated to General Manager at The LifeFM Network based in Greenville, NC.

Following the passing of Rob McClure, the co-founder and General Manager of the LifeFM, the Board of Directors for the Power Foundation has named Program Director, Rodney Baucom, as the new GM. Mr. McClure passed in November of last year after a battle with oral cancer that spread to his throat. Additionally, his father, Bob McClure, (co-founder of the LifeFM Network and WW2 Veteran) passed away just 5 days later at the age of 95. 

In 2012 Baucom became the Network Director for the LifeFM, which includes 26 stations. 

In 2021 after the passing of Paul Heil, Baucom was named host of the Gospel Greats syndicated program.

Previous radio experience includes WRCM/Charlotte, NC where he was Music/Production Director. And GM for  WXRI/Winston Salem, NC (JoyFM) serving there as morning host for 10 years.  


One thought on “Baucom Promoted To GM

  • Congratulations, Rodney! Good things come to those who wait up the LORD.


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