EMF’s Air1 has kicked off 2019 with a new identifier “Air1 Worship Now”. The network has started the new year by playing 10,000 Worship songs in a row.
The new positioning “Worship Now” will focus on the contemporary worship music mainly produced by artists like Elevation Worship, Hillsong United, and Vertical Worship. The new Air1 will still play artists such as Danny Gokey, Jeremy Camp, and NeedToBreathe.
“During the past year, we’ve talked to the most important people we know, our listeners. We asked them what aspects of the station resonate with them and what was missing,” explained Randy Chase, vice president of radio at Air1. “The result is a high-concept station where every hour of music is custom mixed, with an emphasis on worship.”
“The new Air1 has a one-of-a-kind design,” added Mandy Young, program director. “While supporting multiple Contemporary Christian Music styles, we heard what our listeners want. We deliver music variety with a focus on contemporary worship.”
The station features the following line-up: ‘Dan and Michelle in the Morning,’ the husband-and-wife duo who joined the station in December 2018 from KYMX (Mix 96) in Sacramento, middays with 10-year veteran Mandy; afternoons with Mike Shaeffer, a voiceover actor who joins the station after stints at Bell Media radio and CTV television in Canada, and Lauren Lee; and nights with Ashton.