Chart Explain 8/26/19
Unspoken regains the top spot edging out Switch, which remains at #2. While Unspoken and Switch have the same point total, stations will ask how it is that Unspoken would take over as the dominant song. Great question. The Moneyball Chart is a chart based on momentum, so the same points are only equal until you look at how far the song has traveled to get to that spot. It is in this equation where you can clearly separate a title that sits in a tie in the Total category.
Vertical Worship is most impressive this week making a great leap from #10 to #4.
Crowder advances to Top 15, which is the threshold on this chart where I am convinced most activity below that number doesn’t have any real indication to the success of upcoming songs.
The Moneyball Chart Methodology
Instead of one chart that focuses specifically on airplay, the Moneyball Chart combines airplay with sales, streaming and research for the purpose of finding the Momentum in Music, which is most times the differentiator on songs that stall and the ones that continue to chug along.
The Moneyball Chart is created based on a points system, where each column of information can add a maximum of up to 10 points for that column, with the points from each column adding to the overall totals.
The Moneyball Chart is an indicator of songs that are working; songs that are bearing fruit and therefore the Moneyball Chart, may have drastic differences from the charts you have become accustom to, revealing some artists and titles in a higher position much earlier than they show up on the airplay charts, and also, often songs that have moved to recurrent on most of our playlists continue to show fruit indicating that we may have retired those titles too early.
The Moneyball system works Nationally, or locally, so if you are interested in seeing what this information looks like specific to your station, specific to your market and your competitive situation, let us create a custom sample for your station specifically. Email Rob Wagman StraightPathMandE@gmail.com