Radio is competitive by nature. I spent over 40 years on the air and in programming mainly secular stations. And believe me it gets pretty nasty at times. All in the name of competition. You want to beat them! You want to force them to react. To change formats, that’s the ultimate!
Apostle Paul says in Galatians 5:22-23: “But the fruit of the Spirit is love, joy, peace, patience, kindness, goodness, faithfulness, and self-control.” (NIV)
That “attitude” of beating another station just doesn’t fit.
In Christian Radio we still want the biggest audience. If we say we don’t, are we really being honest?
We’re broadcasting for an entirely different reason altogether. To tell the Good News of Jesus Christ. Bottom line is that’s the only difference. And its a BIG difference. We should remind ourselves daily.
In secular radio its all about the station, the personality, the shows, etc. In Christian Radio that’s not the case. EVERYTHING a Christian Radio station does, points to Christ. Finding creative ways to do that does not come easy.
Regarding the business side of Christian Radio, where the “behind the scenes” stuff takes place. Are we conducting ourselves the same way as we do “on the air”?
We should be… We should be lifting each other up and showing the love of Christ.
We must remember that the radio stations we are associated with are really not OURS, they belong to God.
I’ve heard from numerous people the past few days with comments like:
“Our industry is in a dangerous place”
“I hope something positive comes from all this”
“This is just sad, for everyone involved”
“Aren’t we all in this together?
This is MINISTRY … Not just on the air, but to each other. It’s important to never forget that.
Let’s all get on with The Lord’s business!
You may want to voice your thoughts so please feel free to reach out…. Thanks for listening!