The LifeFM Radio Network (based in South Carolina) announces it has acquired WKSX/Augusta, GA (92.7 FM). The addition of the new station, with new call letters WLFW, will extend the radio ministry into the Augusta region. The new WLFW has an anticipated launch date scheduled for Wednesday, October 14th; coverage will include: Augusta, North Augusta, Evans, Martinez, Aiken, Saluda and Edgefield. Its signal will reach more than 800,000 residents in the Central Savannah River Area (CSRA).
With the launch of the station, WLFW will become the only Southern Gospel Music (SGM) station in the CSRA. In recent months, Beasley Broadcasting, owner of WGUS 102.7 FM, Augusta’s long-time Southern Gospel station, switched their broadcasting format to a secular classic hits genre.
The LifeFM co-founder and CEO, Rob McClure, states that the launch of 92.7 FM culminates a longtime desire to extend its broadcasting into the Augusta market. The LifeFM is a Dove Award-winning radio network, known for its solid broadcasting and all-Southern Gospel music format. Former WGUS/Augusta announcer, Richard Chambers, will be teaming up with The LifeFM and other award-winning music hosts as Midday Host and Regional Director.
Based in the Upstate South Carolina, The LifeFM is a network composed of thirty radio stations which spans fourteen states, covering geography from Illinois to Florida. Every LifeFM station broadcasts the top sounds in Southern Gospel, featuring male and mixed quartets, trios, duets and soloists. Its mission is to spread the Good News of the Gospel through music and to encourage listeners daily as they “live life together”.