As of March 1, 2016 WCVO/Columbus (104.9 The River) has entered into a relationship with Tate Luck as the station’s primary consultant. Tate will assist with branding, music and special projects to help focus on millennials.
WCVO was previously a partner with Goodratings consultants.
According to WCVO Chief Creative Officer / Director of Programming Todd Stach, “John Frost helped launch The River in 2004 with then Program Director, Tate Luck. In 2008, Alan Mason came alongside us and helped us grow to a point of industry recognition with CMB’s 2014 CMB large Market Station of the Year. It has been an honor to learn from both John and Alan over the years. I’m very grateful for their wisdom, friendship and passion for our team.
Moving forward, Tate knows the Columbus market and has one of the best ears in our business. We’re excited to be challenged with Tate’s passion for music and everything that plays in-between the songs.”