Browsing the "ShareMedia" Tag

November 13, 2016 - 0 Comments

The buzz in today’s world of fundraising is all about “the story.” Most nonprofits build their case for support around the stories or testimonies of those who were helped through...

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October 2, 2016 - 0 Comments

Here is my recommendation on how to hit your on-air fundraiser goal next time: Simple … Lower your goal! Believe it or not some stations are actually lowering their on-air...

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December 12, 2015 - 0 Comments

A couple of years ago, I was asked to participate in a panel discussion to provide non-profit media ministries “Techniques to Increase Donor Participation.” There are wonderfully effective techniques that...

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September 15, 2015 - 0 Comments

Good radio is bad fundraising and good fundraising is captivating radio. •   Don’t play too much music •    Over the years I’ve been a part of fundraisers where the station...

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