Browsing the "John Frost" Tag

May 1, 2016 - 0 Comments

They say there are more “religious” radio stations than any other format category.   They also say those religious stations have fewer listeners than any other.   The reason for that is...

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April 10, 2016 - 0 Comments

If only.    If only we didn’t have those limitations.  The budget. The staffing. The signal.   Limitations!  There are just 12 notes on a musical scale, only 100 yards...

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February 14, 2016 - 1 Comments

The “leaky bucket.”   That’s PPM-talk for stations losing listeners by tuning away or turning the radio off.  The traditional thought is that it is easier to keep listeners than...

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January 31, 2016 - 0 Comments

Watching the last few presidential debates reminds me of being in Mrs. Lay’s 5th grade class.   We had that know-it-all that nobody liked, that smart science-brain kid that was...

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January 3, 2016 - 0 Comments

As the new year begins it’s easy to get bogged down in the multitude of details of programming a radio station; the politics, the personalities, and the to-do list that...

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December 12, 2015 - 0 Comments

We radio folk love to connect the dots.  Even dots that don’t connect.     The CHR in town plays 21 currents and their share went up.  Let’s do that!...

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September 21, 2015 - 0 Comments

I recently attended a church in another city that is very strategic about the things it does, the things it doesn’t do, and how it communicates.  As a result, more and...

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September 15, 2015 - 0 Comments

Batten the hatches!  Here comes another complaint! When we hear criticism about our station we often react in a way that is absolute.  There is a complaint about song and...

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