Browsing the "guest articles" Tag

May 8, 2016 - 0 Comments

This is a follow up to a piece I shared several months ago. Click here to read that article. Road trips can be tons of fun, and even better depending on...

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April 4, 2016 - 0 Comments

The latest statistics from Nielsen are out and shows positive listening levels for radio. These levels are in both in reach (cume) and time spent listening. Radio stays at the...

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March 20, 2016 - 0 Comments

It happened in sixth grade in Mr. Gilbeaux’s math class, in front of all my classmates.  My name was called.  As a result of test scores, I was place in...

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March 6, 2016 - 0 Comments

THE WHY AND HOW OF MISSION President Clinton’s second White House Chief of Staff, Leon Panetta, tells an amazing and true story. The Clinton administration was working hard to get...

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December 12, 2015 - 0 Comments

A couple of years ago, I was asked to participate in a panel discussion to provide non-profit media ministries “Techniques to Increase Donor Participation.” There are wonderfully effective techniques that...

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December 12, 2015 - 0 Comments

Set up a mechanical structure that puts the PD and the air-talent together on a weekly basis, individually.  Set a specific day and time. Make sure that every air personality...

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December 12, 2015 - 0 Comments

We radio folk love to connect the dots.  Even dots that don’t connect.     The CHR in town plays 21 currents and their share went up.  Let’s do that!...

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December 12, 2015 - 1 Comments

Dear Christian Radio…let’s be honest about competition. Is it wrong for Christian radio stations to compete against each other? There’s a prevailing thought in Christian radio that every Christian radio...

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October 11, 2015 - 0 Comments

Dear Christian Radio…A little CMB Q&A with Brian Sanders 15 leaders from Positive Alternative Radio landed in Orlando and took CMB’s Momentum 2015 by storm.  We wanted to take a...

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October 11, 2015 - 0 Comments

What makes a good manager?  A good leader!  Here we look at seven important leadership principles: Without someone following you, you’re not a leader. Even the Batman had Robin. Without...

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