Whenever you engage a new format launch, or before rebuilding an under-performing one, there are five important architectural steps that help ensure success: Defining your target is a joint understanding...

Hurricane Harvey continued to dump record levels of rain on Houston and other parts of Ultimately, the rain could affect more than 7 million people in the southeast part of the state....

One of ADG’s commitments to radio is to help develop on air talent. We believe that they are the ones that create listener loyalty to a large extent. When coaching...

Sometimes we get so caught up in the formatting and choreography of our radio stations that we may forget one of the basis reasons people turn on a radio station...

We hear so much about the BIG picture these days that we lose track of how important the minutia [smaller details] points are. Most of the time, any big adjustments...

As you plan for the future of your radio station(s) it is very important for you to understand that your margins for error are becoming razor thin, in fact, almost...

Free Key Summer – Listen each day for the song (or sounder) to win a key that could start your brand new pair of 100 mile per gallon scooters. All...

Last year Audience Development Group crisscrossed the United States hearing countless radio stations while assessing their strengths, weaknesses, opportunities and threats. Along the way we continued to heard the ongoing...

This Christmas season the listener’s connection with their favorite Christmas songs will be stronger than ever. The cumulative effect of this year’s presidential election will causes them to want to...

Thankfulness is not one of the things we talk about very often in radio but that should probably change. Taking time to be thankful can provide us with a great...