Browsing the "Brian Wright" Tag

November 12, 2017 - 0 Comments

Over the years radio stations have spent millions of dollars and man hours analyzing their competition. They have meticulously plotted everything from music rotations to the personal and professional habits...

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October 15, 2017 - 0 Comments

Here is a grouping of focus group comments of real listeners talking about their relationship with radio. I hope you catch that listeners are almost always focused on the emotional...

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September 24, 2017 - 0 Comments

Whenever you engage a new format launch, or before rebuilding an under-performing one, there are five important architectural steps that help ensure success: Defining your target is a joint understanding...

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September 4, 2017 - 0 Comments

Hurricane Harvey continued to dump record levels of rain on Houston and other parts of Ultimately, the rain could affect more than 7 million people in the southeast part of the state....

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August 6, 2017 - 0 Comments

One of ADG’s commitments to radio is to help develop on air talent. We believe that they are the ones that create listener loyalty to a large extent. When coaching...

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July 16, 2017 - 0 Comments

Sometimes we get so caught up in the formatting and choreography of our radio stations that we may forget one of the basis reasons people turn on a radio station...

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June 25, 2017 - 0 Comments

We hear so much about the BIG picture these days that we lose track of how important the minutia [smaller details] points are. Most of the time, any big adjustments...

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March 19, 2017 - 0 Comments

As you plan for the future of your radio station(s) it is very important for you to understand that your margins for error are becoming razor thin, in fact, almost...

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February 26, 2017 - 0 Comments

Free Key Summer – Listen each day for the song (or sounder) to win a key that could start your brand new pair of 100 mile per gallon scooters. All...

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January 29, 2017 - 0 Comments

Last year Audience Development Group crisscrossed the United States hearing countless radio stations while assessing their strengths, weaknesses, opportunities and threats. Along the way we continued to heard the ongoing...

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