Browsing the "Brian Wright" Tag

July 16, 2017 - 0 Comments

Sometimes we get so caught up in the formatting and choreography of our radio stations that we may forget one of the basis reasons people turn on a radio station...

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June 25, 2017 - 0 Comments

We hear so much about the BIG picture these days that we lose track of how important the minutia [smaller details] points are. Most of the time, any big adjustments...

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March 19, 2017 - 0 Comments

As you plan for the future of your radio station(s) it is very important for you to understand that your margins for error are becoming razor thin, in fact, almost...

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February 26, 2017 - 0 Comments

Free Key Summer – Listen each day for the song (or sounder) to win a key that could start your brand new pair of 100 mile per gallon scooters. All...

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January 29, 2017 - 0 Comments

Last year Audience Development Group crisscrossed the United States hearing countless radio stations while assessing their strengths, weaknesses, opportunities and threats. Along the way we continued to heard the ongoing...

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December 11, 2016 - 0 Comments

This Christmas season the listener’s connection with their favorite Christmas songs will be stronger than ever. The cumulative effect of this year’s presidential election will causes them to want to...

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November 27, 2016 - 0 Comments

Thankfulness is not one of the things we talk about very often in radio but that should probably change. Taking time to be thankful can provide us with a great...

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October 30, 2016 - 0 Comments

2016  (Too Busy?) There’s not enough time to get everything done! I’m sure you’ve whispered those words a few times in your career. One of the reasons you are time-challenged...

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September 25, 2016 - 0 Comments

Often, the best way to explain the important of research for radio stations is to compare this media to commercially sold products and how they become successful. Radio users see...

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July 24, 2016 - 0 Comments

In today’s radio world there is nothing “special” about satisfying your listener. They have fully come to expect this and if you don’t fulfill this minimum standard you will lose...

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